Marketing is not a post-processing Step

Comment: The title says it all... Too often we think of Marketing as an after the fact, once the product is developed or well underway...I've been in this situation too many times myself. Market validation must be higher in our priorities...but has Erik here says our background doesn't make this an easy thing to do... Anyway Have a read at the following...The beginning is what hooked me up, also for marketing tidbits take a look at The 22 Immutable Laws of Marketing also. Erik Sink's In many small ISVs, including SourceGear, the founder has a technical background with little or no marketing experience. This kind of company tends to become very programmer-centric. We coders think of ourselves as the center of the universe. Everything else is secondary to the code. The code is king. The code is the only thing we actually sell. If we had to get rid of everything else, the code would be enough. If we are honest enough to admit it, even true developers have these evil thoughts from time to time. That's okay. Most lies have a tiny grain of truth buried inside anyway. :-) Our code-centric perspective makes it is easier to believe the common misconception that marketing begins when coding ends. Good marketing just doesn't work this way. Marketing is not a post-processing step.